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The buzz created by the appearance of GM's ultra-custom "Eldorodo" at the 2000 LA Auto Show, was reduced to urban background noise thirty days later. But in January, it attracted more enthusiast attention than all the colossal new suburban assault trucks combined.

According to the PR blurb: "The custom was Cadillac's way of celebrating the creativity of the hot rod culture in Southern California." Designers gave ELDO-ROD its aggressive stance by lowering the height to 49.6 inches from 53.6 inches. The design team began by "chopping" the roof by two inches and "channeling" the lowers an additional two. The windshield and rear window angles were "raked" approximately 10 degrees to meet the lowered roof line. In other words, a pretty conventional rendition of a formula that never changes. Painted in "Ignite Orange", (what's with these snowbound Detroit copywriters) the hot and juicy Caddy-slam uses traditional Southern California styling cues on the exterior including: barreled side paneling, full-length fender skirts, and slit headlights with turn signals incorporated.

Will the Eldo's of the 90s replace the Ford three-windows of the 30s—not likely. Still, ELDO-ROD is a delicious chunk of eye candy.

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: The slanted and vertical taillights are trimmed in chrome and echo the signature Cadillac-look of the 1960s and 70s. Wheel covers are machined-style "spun discs" with wreath and crest centers. Carbon fiber interior trim panels replace the standard wood trim on the instrument panel, center console and door. Under the hood is Cadillac's state of the art, 300 hp Northstar engine.

BELOW: The "Imaj" look is in—according to all the car magazines. Beginning in 2002, razor-sharp edges, geometric arches and faceted surfaces will articulate Cadillac's youthful new image. Wonder what a bit of chopping and channeling could do for this baby. RAS

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Date Last Updated: March 25, 2020
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