Drive, Beverly Hills. On a normal business day you can walk into a
boutique and buy a $900 handbag or a $12,000 wristwatch. For the annual Concours on Rodeo, though, the street is closed and covered in a
glittery black carpet. The display area is cordoned off. Some of the top
collector cars in the world are put inside the draped barrier. Much of
the display arrives in covered trailers. Entering a car is by
invitation, and a sizeable donation to a selected charity is encouraged.
The night before the concours, the people displaying cars enjoy a fine
dinner. The day of the event, the hoi polloi mingle with the rich and
famous along three city blocks of extraordinary machines. Look. There’s
Carroll Shelby. And over there! It’s Nicholas Cage. And here comes
Barry Maguire of the car wax company.
company happens to be a major sponsor. Of
course, Jay Leno is taking a look at the cars, too. In short, the
ambiance of this event is what one would expect on Rodeo Drive.
Given the rarified air of the event, it is
something of a privilege to display a car. About 150 are entered.
Cadillac and the Southern California Region of the Cadillac-La Salle
Club have been represented in the event over the last several years.
Actually, more than represented – Three of our members have won first
places in the five years of this event!
they are entered in the American Classics category, in which the
competition includes top examples of T-Birds, Corvettes, early Skylarks,
In 1998, the first year of this event, Morgan
Woodward took home a Lalique trophy for his ‘51 Series 62 convertible.
In 2001, Tony Hiller won First in Class with his ‘47 Series 62
convertible. This year, Borje Forslund took the trophy for his pale blue
‘59 Biarritz. – this in an event which emphasized only open cars.